An effective strategy generated by online prospects is a summary or detailed research report of your industry. You can benefit in two ways. First of all, these files are a good lead generator. Second, they can increase your credibility and strengthen your online brand. Make sure that your research topic is of particular interest to your target audience. In addition, this research can be a good way to cooperate with uncompetitive trade associations or companies to reduce your marketing costs and increase your credibility.