Facebook does not charge for opening a Facebook store, but Zuckerberg is not trying to make money directly from the store, but hopes that more companies that open stores will also spend their money on advertising. You want customers to be able to complete transactions on your Facebook store instead of visiting your website. To do this, you need to use Facebook’s payment processing product Checkout. For shipments less than $8, it will charge 5% of the total shipping cost and a fixed fee of $0.40.